Have you ever wondered how fashionistas actually style their look? Is it their mood or the latest trends going around?
Fashion influencers nowadays try to cope with social media trends and influence or entertain their audience via the same.
But have you wondered how fashion influencers get motivated? Basically, it's the advertising technique that inspires them to adopt new trends in order to maintain their social media presence. Fashion advertising are one of the best ways to weave compelling narratives, prompt emotions, promote brands' essence, etc.
Now, let's have a quick look at the fashion advertising examples:
Burberry | Holiday - Esque Video Ad:
The Burberry video ad campaign focuses on 4 different models, and while they walk through the open field, the wind picks and the models fly to float in the air. Each model in the ad prefers to adapt movements which include acrobatics and it makes the video more eye-catchy to watch. This advertisement from Burberry demonstrates the brand's commitment to creativity. Crafted to showcase the boundary-pushing nature of their clothing, the ad emphasizes the defiance of gravity by the models featured. Such fashion advertisements embody a sense of freedom rarely conveyed by other clothing ads.
Puma x Dua Lipa| Rave Innovation:
Dua Lipa, the one & only fashion ad influencer for Puma prefers to leave a compelling ad by promoting rock Puma's athletic apparel and sneakers! Dua Lipa advertises the most colorful side of the brand's fashion advertising. Dua Lipa, accompanied by her actual dancers, introduces a vibrant rave-inspired aesthetic in the advertising campaign. The audience is entranced by the vivid array of colors, and the dynamic poses of the models evoke a dancing ambiance. All donning eye-catching bright orange tracksuits, enhanced with a holographic finish, the ensemble adds a futuristic and energetic vibe to the overall look.
Girlfriend Collective | Express Brand Ethics:
The brand focuses on environmental and social factors in order to create fashion without harming them. In order to be more ethically and environmentally conscious, the brand focuses on bringing a decreasing change in waste, human rights issues, sizing/fit restrictions, etc. Expressing brand ethics can be both enjoyable and captivating, as demonstrated by the environmentally-conscious activewear brand Girlfriend Collective. In a noteworthy example, they orchestrated an ad campaign featuring four print fashion & clothing ads, each adorned with clever and eco-friendly slogans. This innovative approach not only communicates their commitment to sustainability but also adds an element of fun and engagement to the promotion of their brand ethics.
Fashion Nova | Be Fun & Silly:
Comfortability is Fashion Nova's prime concern! The brand's approach displays the model performing yoga, exercises, and dance - activities that you can't perform in skin-tight jeans. Through this video, Fashion Nova not only demonstrates the flexibility of their jeans for activities like exercising and dancing but also highlights the entertaining facet of their brand with a cheerful and laughing model. The ad campaign retains a diverse range of aesthetics as Fashion Nova showcases their trendiest jeans, complemented by a backdrop of lighthearted music. The fusion of these aesthetics, combined with the infectious energy of the model, enhances the overall engagement, creating a seamlessly effective social media ad campaign.
ASOS | High-Tech Ad Campaign:
In response to the growing desire to make fashion advertisements more compelling, clothing companies are incorporating high-tech elements to enhance user engagement. These innovative approaches include incorporating interactive elements like games and "choose your outfit" posts within their ads. The video unfolds with a distinct social media perspective seamlessly overlaid with real-life events. Viewers can anticipate a range of effects designed to mimic the social media experience, such as close-up shots of fingers scrolling on a screen, live stream screens, Snapchat filters, low-battery warnings, and models actively participating in fashion-themed games. By integrating these high-tech elements, clothing brands not only capture the attention of their audience but also immerse them in an interactive and dynamic fashion experience that goes beyond traditional advertising methods.
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The Verdict:
So we hope the readers understand how these fashion advertising' ideas and examples can inspire you as an influencer. These advertising techniques can help these ad creators to adapt and engage their audience.
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